OFT Franchised Dealers vs Independents. Survey results...
The Office of Fair Trading found that franchised dealers were servicing around 90% of cars up to 3 years old. These services were on average 70% more expensive than an independent equivalent without any apparent difference in quality. The average price difference was £199 (franchise) compared to £116 (independent).
The 'cowboy' factor
It is a well known fact that our trade has a poor reputation for the way it treats its customers. Acorn have always looked to capitalize on this by demonstrating very clearly that we operate in exactly the opposite way. We have built our business on being honest and genuine with our customers and in fulfilling the promises we make. Our customers appreciate this and we enjoy a very high level of repeat business, we have found loyalty does truly work both ways.
Customer recommendation - 'reaping the benefits of good customer service'
It is without doubt that the greatest compliment to any business is a customer who comes back and also tells their friends and colleagues how good you are. We at Acorn Garage are extremely proud of the fact that an incredible 75% of our business comes from repeat customers and referrals. We don't want to make you a customer for a day; we want to make you a customer for life.